About ● The Design Brief

Develop a modern brand identity and web presence for Bloom Collective,a boutique  wellness studio specializing in holistic fitness, yoga, and mindfulness. The project should convey balance, rejuvenation, and community while appealing to a health-conscious audience.

The name "Bloom Collective" reflects their core philosophy: personal growth happens best when nurtured within a thriving community. “Bloom” symbolizes transformation, resilience, and flourishing, while “Collective” highlights their belief in the power of shared energy and collaboration. At Bloom Collective, you’re not just joining a class; you’re becoming part of a movement where wellness is a shared, meaningful journey.

They are looking for natural elements to their logo, while staying modern and not falling into the, seen before, earthy tones. They want to stand out and be different form the rest. 

Design Aspects Needed:
1.) Branding Identity
     a.) Logo
     b.) Typography and visual style
     c.) Marketing materials 
2.) Website