Krasi
Krasi is a woman-founded, small-batch wine brand rooted in Greek culture and made for modern consumers. Their goal: create an approachable, stylish wine that felt rooted in tradition while standing out on shelves and at the table.
We developed a brand identity system that felt organic, expressive, and contemporary—with soft textures, sun-washed tones, and a bold, serif-forward wordmark. The final packaging reflects Krasi’s vision: laid-back, feminine, and designed to be shared.