Krasi – Branding & Packaging Design
Krasi is a newly established Greek sparkling white wine company that aims to capture the attention of a young, fun-loving, and predominantly female clientele. Sold in a can, Krasi offers a modern and convenient twist on traditional Greek wine. The brand name, "Krasi," meaning "wine" in Greek, serves as a testament to the company's commitment to celebrating Greek winemaking traditions while appealing to a contemporary audience.
About ● The Design Brief
The design should align with Krasi's target market and convey a sense of vibrancy, elegance, and femininity. It should capture the essence of the brand's innovative approach, setting it apart from traditional wine options. Key design objectives include:
Attracting the ideal clientele: The design should resonate with young, fun-loving individuals, particularly women, who seek unique and refreshing wine experiences.
Reflecting Greek heritage: The design should pay homage to Greek winemaking traditions, showcasing the brand's authenticity and commitment to quality.
Conveying modernity: While honoring tradition, the design should incorporate modern aesthetics to highlight the innovative nature of Krasi's canned wine.
Design Aspects Needed:
1.) Branding Kit
a.) Logo
b.) Color palette
c.) Symbols
d.) Unique pattern
2.) Packing \design for product's can
Branding Sheet
The design style blends elements of tradition and modernity, exuding a youthful and energetic vibe. It strikes a balance between elegance, playfulness, and eye-catching to resonate with their target audience. The hand-drawn element of the grapes adds an artisanal touch to the overall design.
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Can Design
THE overall DESIGN STYLE continues to blend the ELEMENTS OF TRADITION AND MODERNITY, EXUDING A YOUTHFUL AND ENERGETIC VIBE. IT STRIKES A BALANCE BETWEEN ELEGANCE AND PLAYFULNESS TO RESONATE WITH THEIR TARGET AUDIENCE.
The Design is eye catching and will jump off the shelf and right into your cart
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Can Mockup
THE OVERALL DESIGN STYLE CONTINUES TO BLEND THE ELEMENTS OF TRADITION AND MODERNITY, EXUDING A YOUTHFUL AND ENERGETIC VIBE. IT STRIKES A BALANCE BETWEEN ELEGANCE AND PLAYFULNESS TO RESONATE WITH THEIR TARGET AUDIENCE.
THE DESIGN IS EYE CATCHING AND WILL JUMP OFF THE SHELF AND RIGHT INTO YOUR CART
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Gallery ● Branding Kit visuals
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