Raising the Game
Raising the Game is a youth-focused sports and community organization centered around mentorship, development, and creating meaningful opportunities through athletics. The goal of the project was to create a digital experience that felt energetic, approachable, and community-driven while bringing a stronger sense of cohesion and visual direction to the brand as a whole.
Using the existing brand identity as a foundation, the website design expanded the visual language through thoughtful layout systems, typography, imagery, and color application designed to feel engaging, modern, and easy to navigate across all devices. The project focused heavily on creating a more immersive brand experience while supporting a larger content structure for programs, events, and community initiatives.
In addition to the website design, the project included the design and formatting of long-form organizational documents used to support grant and funding applications.
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