JAR – Branding & Packaging Design
JAR Cannabis Company is a cannabis business based in Portland, Maine. They are seeking a comprehensive branding package that effectively represents their Maine roots while also capturing a sense of coolness and retro aesthetics. The company aims to appeal to a wide range of customers, from young adults to seasoned cannabis enthusiasts, while maintaining a strong connection to its local origins.
About ● The Design Brief
JAR Cannabis Company is committed to producing high-quality cannabis products and creating a positive experience for their customers. They prioritize sustainable cultivation practices and value the connection between cannabis and the natural beauty of Maine. JAR Cannabis Company aims to become a trusted name in the local cannabis industry and is eager to establish a brand identity that resonates with their target market.
The target audience for JAR Cannabis Company includes:
Branding Objectives:
a.) Reflect Maine Roots: The branding should prominently feature elements that evoke a strong sense of connection to the state of Maine, such as natural landscapes, iconic landmarks, or cultural references. This will help position JAR Cannabis Company as a local brand that celebrates the beauty and uniqueness of Maine.
b.) Eye-Catching and Cool: The overall design should be visually appealing and attention-grabbing. It should strike a balance between sophistication and a youthful, edgy vibe to attract the target audience. The use of bold colors, interesting typography, and striking visuals can help achieve this objective.
c.) Retro Aesthetics: Incorporate subtle retro elements that evoke nostalgia and a sense of timelessness. This can include vintage-inspired typography, color schemes, or graphic elements that add a retro flair while still maintaining a modern appeal.
Deliverables:
- Young adults and professionals (21-40 years old) who are cannabis enthusiasts or curious about the benefits of cannabis.
- Experienced cannabis users seeking premium, locally sourced products.
- Tourists and visitors to Maine who are interested in exploring the legal cannabis market.
- Health-conscious individuals looking for natural alternatives for wellness and relaxation.
Branding Objectives:
a.) Reflect Maine Roots: The branding should prominently feature elements that evoke a strong sense of connection to the state of Maine, such as natural landscapes, iconic landmarks, or cultural references. This will help position JAR Cannabis Company as a local brand that celebrates the beauty and uniqueness of Maine.
b.) Eye-Catching and Cool: The overall design should be visually appealing and attention-grabbing. It should strike a balance between sophistication and a youthful, edgy vibe to attract the target audience. The use of bold colors, interesting typography, and striking visuals can help achieve this objective.
c.) Retro Aesthetics: Incorporate subtle retro elements that evoke nostalgia and a sense of timelessness. This can include vintage-inspired typography, color schemes, or graphic elements that add a retro flair while still maintaining a modern appeal.
Deliverables:
- Logo
- Brand Colors
- Typography
- Packaging Design
- Marketing Collateral
- Brand Style Guide
Branding Sheet
JAR Cannabis Co is seeking an eye-catching and cool branding package that reflects their Maine roots with a hint of retro aesthetics. Their desired color palette includes red, green, blue, yellow, and dark gray, and want to incorporate a jar symbol into their branding to align with their company name. JAR Cannabis Co aims to appeal to young adults, professionals, and tourists. The branding should strike a balance between sophistication and a youthful, edgy vibe, showcasing Maine-inspired elements and capturing attention with bold colors and dynamic typography.
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Logo
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JAR Cannabis Co is seeking an eye-catching and cool branding package that reflects their Maine roots with a hint of retro aesthetics. Their desired color palette includes red, green, blue, yellow, and dark gray, and want to incorporate a jar symbol into their branding to align with their company name. JAR Cannabis Co aims to appeal to young adults, professionals, and tourists. The branding should strike a balance between sophistication and a youthful, edgy vibe, showcasing Maine-inspired elements and capturing attention with bold colors and dynamic typography.
Can Design
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JAR Cannabis Co is seeking an eye-catching and cool branding package that reflects their Maine roots with a hint of retro aesthetics. Their desired color palette includes red, green, blue, yellow, and dark gray, and want to incorporate a jar symbol into their branding to align with their company name. JAR Cannabis Co aims to appeal to young adults, professionals, and tourists. The branding should strike a balance between sophistication and a youthful, edgy vibe, showcasing Maine-inspired elements and capturing attention with bold colors and dynamic typography.
Can Mockup
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JAR Cannabis Co is seeking an eye-catching and cool branding package that reflects their Maine roots with a hint of retro aesthetics. Their desired color palette includes red, green, blue, yellow, and dark gray, and want to incorporate a jar symbol into their branding to align with their company name. JAR Cannabis Co aims to appeal to young adults, professionals, and tourists. The branding should strike a balance between sophistication and a youthful, edgy vibe, showcasing Maine-inspired elements and capturing attention with bold colors and dynamic typography.
Gallery ● Branding Kit visuals
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